In the realm of social media marketing, businesses working in the commercial industry tend to avoid it. There’s a belief that people don’t care about seeing something similar to a construction project on Facebook. For many construction businesses, social media marketing can be an additional tool in your arsenal of marketing strategies that are inbound. If you use it correctly, you can leverage this marketing technique to build your business’ image and possibly even provide qualified leads.
If you’re trying to find ways to market your construction business, get your name out there, and gain some brand awareness and authority in the industry, social media marketing can be an effective tool.
Is Social Media Marketing Actually Useful for Construction Companies?
Many construction companies we speak to are somewhat hesitant to jump into marketing via social media. If you’re primarily involved in work in the construction of commercial properties and for other businesses, it’s difficult to see how social media could contribute any value to your profits. If your construction company is in direct contact with homeowners or customers and homeowners, social media might not be a good choice. Therefore, why should you invest in marketing on social media for your construction business?
Are you using a Facebook, LinkedIn, Instagram or Twitter account? Facebook, LinkedIn, Instagram? Do any of your colleagues have accounts on social media? What are some of your top clients?
It’s important to be aware that even if your business is strictly a B2B construction business, each company you deal with is composed of individuals. Most people are using at least one social media account even if they don’t have multiple accounts.
The United States alone, there were an estimated 243.6 million users of social networks in the year 2018. This is roughly 75 percent of the country’s total population. Realistically, this number has only increased in the last few years.
If you take a moment to think about it, in the midst of those 243 million people you will find construction projects managers, facilities managers, homeowners entrepreneurs, business owners and many more. Simply put your ideal audience and ideal client is using social media. You should be too.
How Construction Companies Can Begin to Get Started with Social Media Marketing
The process of getting an effective social media marketing plan to be successful can take some time. For construction companies the most difficult part appears to be the beginning. Follow these six steps to provide our construction company’s social media marketing strategies to some organizations, so that you’ll be sure to keep it going.
- Set an objective
- Choose a platform
- Post continuously
- Change the content you post
- Participate
- Make social media marketing a part of your content strategy
This post was written by a specialist at Contractor Marketing Gurus. With countless case studies, client testimonials, and references we have proven time and time again to achieve the best results in the contracting space! Contractor Marketing Gurus identify your audience, designs and create attractive posts, run advertisements and campaigns, and will provide you with the best home improvement SEO. For more information contact us today!